In the last decade, there has been a huge shift in how advertising practices are being conducted by small businesses. With nearly half a million new businesses starting up every year, new owners are letting the allure of internet marketing attract them like bugs to a light trap. If you are a business owner and are thinking about taking your marketing efforts online follow the tips Agam Berry has lined up for you; it could mean the difference between failure and success:
The basic principles of marketing have not gone anywhere.
You have to think of the internet as a medium to your marketing efforts. It is different than other mediums, but the basics of marketing stay the same no matter where you’re advertising whether it’s online, in a newspaper, on TV, or the radio.
When doing social media marketing and you post a video on YouTube, you still need to have your business contact information prominently displayed like you would a TV advertisement, you still need a strong call to action like you would in a print ad.
Don’t fall into the trap of thinking internet marketing is a different kind of marketing altogether—it’s still the same marketing, just done on a different platform.
The business with the most followers isn’t always the most successful marketer.
Social media marketing has left many small business owners scratching their head. They don’t know how to properly engaged their audience and give them what they want to convert them from interested prospects into repeat buyers. When the conversions on social media accounts remain low, the business owner decides the problem is they need more followers and fans.
This usually drives them down a path Agam Berry strong warns again: if you are thinking about buying followers or fans, don’t do it. They’re usually bots and won’t add anything to your bottom line. Instead, focus on providing quality information and engagement through your social media channels; your fanbase will increase along with your conversions.
Don’t bounce from strategy to strategy.
You’ll never get anywhere if you don’t create one solid internet marketing plan and stick to it. If you decide on PPC adword campaigns one day, you spend a few hundred dollars on keywords and don’t really get anything out of it and subsequently decide to move on to social media as your core marketing strategy, you’re setting yourself up for failure.
If you decide to do PPC, do PPC. Just do it properly. Every internet marketing plan takes a lot of testing and patience (especially in the beginning). If you give up too early and move from theory to theory, you’re never going to get anywhere.