When you just start out in internet marketing, whether you’re an entrepreneur wanting to make information product sales or you’re a start-up company with a new product you want to sell or you are an established business looking to take their service on the web, you’re probably looking at the internet as a goldmine for making money.
It can be, if done correctly, but it can also go very, very wrong if you don’t know what you’re doing. Agam Berry, a long time successful internet marketer and SEO expert, reveals three things you need to watch out for as a newbie:
1. Information Overload
There are so many products available today on just about every aspect of internet marketing possible. If you want to learn how to do SEO you’re going to have thousands of different products available using tons of different techniques covering every aspect of SEO, from entire books on choosing the right keyword to huge video courses on social media backlinking.
It’s easy to get caught up in this type of information. If you spend all of your time reading about different strategies for different aspects of internet marketing, you won’t be spending time actually doing anything. Learning is important, but it doesn’t matter how much you know if you never take action. Stop getting lost in a sea of information and start implementing a strategy.
2. Failure To Test
If you aren’t testing everything you do in your internet marketing venture, you are going to lose sales. Period. No one has the ability to do everything right the first time and your gut feeling is going to only take you so far. If you feel like a headline for your email marketing campaign will be a real winner, test it against something else anyway. You could be surprised at how wrong you were.
The same thing goes for keywords. One keyword might look like it will deliver a lot of traffic, and it might, but it might not perform as well as a different set of keywords. Always test to see which campaigns are going to be better for your business. In the long term, this could be the difference in making a lot of money and failing completely.
3. Focusing On Statistics and Not Sales
It might sound great to be able to tell someone you are rank one for 15 different keywords. But if those keywords are only bringing in 1 sale per month, combined, is it really worth boasting about? No matter what you want to do make sure you are looking at how it’s affecting your bottom line. Having a mailing list of 10,000 people but only generating $1,000 per month is not as good as a list that is only 2,500 people but bring in $4,500 in new business.